Hi — I'm JP.

I'm a content creator obsessed with style, sports, and everything New York has to offer. I love documenting my visits to shops, talking to founders, trying pieces, and learning the design and business behind the clothes.

This journal exists to share what I find — so your own style journey can be a little easier and a lot more fun. It's not crowdsourced, and it's not chasing trends. It's just what I'd tell a friend.

— JP