Hi — I'm JP.

I'm a content creator obsessed with style, sports, and everything New York has to offer. I love documenting my visits to shops, talking to founders, trying pieces, and learning the design and business behind the clothes.

This journal exists to share what I find. It's the same type of notes I'd share with my friends when they're looking for stores. I hope it makes your own style journey a little easier and a lot more fun.

— JP